The Future of SaaS

5th August 2020

Amy Murgatroyd

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With businesses across the globe continuing to search for technologies that can increase efficiency and productivity, the future of SaaS could be a bright one. The budding and flourishing new industry is only going to grow over the coming years. For those who aren’t aware already, SaaS (Software as a service) offers accessibility and versatility of software solutions to organisations globally, without the need for installing applications on to their computers or data centres. As well as this, it offers cost efficiency too. 

“SaaS brings new approaches to the traditional business model. It is the future methodology that introduces better approaches to customer acquisition, user onboarding and customer satisfaction.”  – Leo Lax, Executive Managing Director, L-SPARK 

The SaaS market is now taking over the cloud computing market and is predicted that the service-based cloud application industry will be worth around $143.7 billion by 2022! The technology landscape is always developing, growing and evolving which creates more opportunity for the SaaS market to grow with it to help organisations get the most out of their business hours whilst cutting the costs simultaneously. 

“We are seeing more and more SaaS business models replacing traditional business models. This subscription-based service delivery model is expected to stabilize the market in the long-term. Uber is an example of how a subscription-based service has disrupted a traditional business model as it provides an alternative to taxi services.  We are also seeing financial technology companies disrupting the traditional banking model. Another change is that on premise software will move to cloud which will benefit the world with more agile and flexible software solutions.” – Michael Gregoris, Digital Marketing Manager, Roadmunk

To SaaS trends for 2020:

  1. Artificial intelligence
  2. Vertical SaaS
  3. The growing need for API connections
  4. Increased thought leadership
  5. Migration to PaaS
  6. Micro-SaaS
  7. SaaS pricing policy change
  8. Platform unbundling
  9. A mobile-first mindset
  10. Branding developments


Now more than ever, companies migrate towards a data-driven, cloud-based practice. The digital transformation industry will continue to offer new innovative softwares and the SaaS market will grow. Here at Strategic People we have consultants who specialise in Pre-sales within SaaS, so if you’re looking to onboard a pre-sales consultant or if you are a looking for a role within pre-sales then contact us today! SP//